Repositioning of architectural firm | Houweling Architects & Vandeez

Repositioning of architectural firm to achieve new ambition

In 2017 Jan Houweling approached us because his company Houweling Architects was ready for a large restyling. Now, 5 years later, the objectives he had achieved and the company is ready for the next step. Houweling Architecten knows even better in which market and for whom they want to work. To achieve this ambition, they approached us again to reposition their business.

client

Houweling Architects

services

Brand positioning brand identity website

approach

Together we examined their company. We pulled them out of the issues of the day to jointly build a brand foundation through our proven approach. During the brand positioning it became clear that it is not a clear architectural style that characterizes the agency, but optimally translating different customer needs. They design environments that improve the quality of life.

brand identity and Website

We have translated this brand positioning into a suitable brand identity and website that perfectly present values of Houweling Architecten. Finally, with a content plan we have given them insight into how the Houweling Architects brand can be further activated.

result

The Houweling Architecten brand is ready to address their various target groups more specifically in the coming years. The expertise and the distinctive character of Houweling Architects have been translated into their entire communication. With the realized brand foundation, potential clients know where the power of Houweling Architects lies and that their designs exceed expectations.

“With the developed brand foundation we can also realize our renewed ambitions”

About Houweling Architects

Houweling Architecten designs beautiful, sustainable buildings where people live, work or recreate optimally. The designs of Houweling Architecten exceed expectations and go for the WOW effect. In the designs of Houweling Architects, the wishes of clients form the design, the building and the atmosphere. In this way they create innovative concepts and designs that respond to the changing needs and challenges of our society.

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