To define the brand positioning, we started with strategic sessions and interviews with Ronico’s management, employees, partners, and customers to uncover the company’s unique story. This led to a distinctive brand positioning with the vision and tagline: “The leading tulip brand worldwide.” This tagline reflects Ronico’s ambition to remain a leader in the tulip industry. Their mission, “Spreading tulip happiness worldwide,” emphasizes their goal of sharing the beauty of tulips with as many people as possible while focusing on environmental sustainability, people’s well-being, and customer success. The entire brand positioning was delivered in a clear and comprehensive brand manual.

With this positioning as our guide, we worked on the brand identity. The logo underwent a subtle restyling, preserving the orange tulip in the letter "O." This orange tulip was incorporated throughout the entire visual identity, along with a brand symbol built from the letter "R." These elements, combined with the signature orange color, created a brand style that reflects both their craftsmanship and innovation. We applied this new identity across various platforms, including brochures, truck livery, and presentations.

After establishing the brand positioning and identity, we developed a new website for Ronico. This website tells the unique story of Ronico - who they are, what they do, and how they make an impact globally. It serves as a key marketing tool for customers, partners, and potential employees. Their innovative processes, high-quality products, and sustainable approach are powerfully presented in both text and visuals. The website is set to help Ronico achieve its ambitions.