To determine the brand positioning, we started with strategic sessions and interviews with management, employees, partners and customers to find out the unique story of Ronico.

Distinguishing pay-off

This has led to a distinctive brand positioning, with the vision and pay-off: "The Leading Tulip Brand Worldwide." This pay-off reflects Ronico's ambition to remain leading in the Tulpensector. Their mission, "Spreading Tulip Happiness Worldwide," emphasizes the goal of spreading the beauty of tulips to as many people as possible worldwide, while they are committed to the environment, the well -being of people and the success of their customers. The complete brand positioning has been delivered in a well -arranged manual.

Logo and visual identity Restyling

With this positioning as a compass we started working on the brand identity . The logo has undergone a subtle restyling, where the orange tulip is retained in the letter "O". This orange tulip has been implemented in the entire visual identity , together with a logo that is made up of the letter "R". These elements, combined with the characteristic orange color, provide a visual identity that reflects both their craftsmanship and innovation. We have translated the new visual identity for Ronico into various applications, such as brochures, truck lettering and presentations.

website that makes impact

After the development of brand positioning and look , we have realized a new website for Ronico. This website tells the unique story of Ronico. It tells who they are, what they do and how they make an impact worldwide. The website acts as an important marketing tool for customers, partners and potential employees. The innovative processes, qualitative products and sustainable approach are strongly presented, both in text and image. The website will help Ronico make their ambitions come true.