FAQs about brand construction , marketing or our approach?

A strong brand increases your market share and improves your price margins. The brand always represents a value on the balance. Research shows that on average 20 percent of the market value of a company consists of brand value.

Growth of your market share requires more than just a sales increase in the short term, within a target group that is already known to your brand. Go for an ideal balance between brand construction and sales activation. By construction your brand for the long term and realize your brand preference, which you can then convert with sales activation into more income.

According to Binet and Field research, it is wise for consumer brands to put construction sales activation . For business brands this is 46 percent brand construction and 54 percent sales activation.

Many organizations have difficulty finding the right balance between brand construction and sales activation. Especially when a company is not doing well, the first reaction is to pursue short -term results. But when you only look at the number of clicks and leads to determine the success of your marketing, the organization is vulnerable to lose market share in the long term.

If two companies merge or a company is taken over, crystal clear communication from a strong brand foundation is an important success factor. There is only one time to announce the merger or takeover and to introduce the new organization. As a strategic and creative partner, we have been able to give a face a lot of merged or taken over organizations. 

By looking strategically at your brand architecture you can achieve your goals with your brands and company for the long term. Various choices are possible here. This way, each brand can stand on its own or the same brand name can be used for all brands. All conscious choices that are made on the basis of a strategic brand architecture.

Many desks just start making. They want to go ahead! But in that enthusiasm they skip an important first step: laying a solid foundation. This is the basis for a distinctive brand.

We intensively involve your marketing employees in the process. They are often our first point of contact and play an important role in propagating positioning in your organization and towards the target group.

View our recent work and discover how we help ambitious brands grow. It is a mix of strategy, design and online. Work that we and our clients are proud of.

To determine your positioning you look at your brand identity, brand play field and brand message. You give answers to questions such as: what do you stand and go for? Why do customers have to choose for your organization? And how do you stand out among other players in your market? With a brand positioning you make sharp choices in which aspects of your brand you will communicate to your customer.

By realizing a brand positioning you make sharp choices in which aspects of your brand you will communicate to your customer. This gives control to your internal organization and ensures that your brand stands out, is considered and ultimately chosen by the right target group. So you look at your identity, the playing field in which you go and the final core message.

A strong brand has great attraction for potential employees. Become a brand where people want to work by propagating what you stand for and go for. Show at what kind of company people come to work and how you contribute to their development and job satisfaction. With Employer Branding we help organizations to propagate the right story to retain and attract people.

With the realization of a brand positioning, we will look together for the deepest motivation of your target group and we determine how your brand can distinguish itself from other players in the market. We then create a powerful brand identity that ensures individuality, recognition and sympathy. Repetition is the power. With our proven approach we create a strong brand foundation with which you will realize your ambitions.

The world is changing rapidly. Companies must respond more than ever to changes in the market. Curious about which changes are important to you? And how marketing plays an important role in the growth of your company? Then select your sector from the overview on our sectors page.

What does your brand look like? What can you recognize? By fully aligning your brand identity to your DNA and ambition, it is a reinforcing whole with great attraction for your target group. Repetition is the power. One look : from color to typography and from logo to visual language.

A brand only becomes recognizable if the logo in combination with all design elements are used consistently. Whether it is the design of a brochure, website or product. Everything forms a design-total experience, which we call the brand identity . By fully aligning your brand identity to your DNA and ambition and to apply this consistently, create your individuality and recognition.

In a brand book we collect the most important elements of your brand in one inspiring and guiding document. The brand book tells the story of your brand in word and image. It is the translation of the brand positioning and visual identity to your team and stakeholders. This way everyone who works with your brand knows what your brand stands for and goes for.

Restylen is a good option when you notice that the brand identity no longer fits your target group. The stronger your brand depends on visual recognition, the more important it is to handle carefully with preservation of recognition. Where a restyling is more a makeover, a rebranding continues. Mergers, acquisitions and internationalization are examples to opt for a rebranding. A rebranding can go so far that even the brand name is adjusted.

We have a network of photographers that we use for our projects. For photography projects we can make a photography briefing and take on project guidance.

Your most important brand elements come together on a website. It tells your story and convinces customers to choose your organization. By developing a website with an optimal user experience, sleek design and appealing content you can distinguish yourself and achieve your objectives.

With better online findability, your website is placed high in the ranking of search engines if a certain search term is typed in. The higher you get, the greater the chance that someone will click on your website. By providing the website with good SEO texts and also technically optimizing the website for the different search engines, your website is better found by your target group.

Together with you we create an optimal user experience by mapping the ideal customer journey and by translating into the website. We then optimize the website for desktop, mobile and tablet and we test the website in detail for live.

Our copywriters can also take on the website texts. We write active and catchy texts that meet the needs of your target group and the goals of your website. Do you operate in an international market? Then it is possible to add extra languages ​​to the website. To complete the website, we fill it with existing images or we facilitate new photography.

As soon as the web design is final, we can also do it construction and in technology. In a test environment, the website is developed with demo content. The website is then optimized for desktop, mobile and tablet and extensively tested for live.

Bringing your brand to life with your target group? With a clear marketing plan, well -considered content plan and creative concepts we give your brand a kickstart. Together we focus on your marketing activities and we ensure more brand awareness.

Make sure your brand remains innovative and takes the opportunities that online marketing offers. With a targeted website and clear content and marketing plan, we give your brand a digital kickstart. Together we focus on all your online marketing activities.

With a content plan we ensure a well -considered plan for creating and distributing valuable content on social media. This way you can find, bind and activate a loyal audience. A content plan ensures that you not only let yourself be guided by the issues of the day, but applies focus in sharing content on your social media channels.

A tone of voice ensures recognisability and consistency of your brand. It is the voice of your brand. For example, informal and with humor or formal and knowledgeable. A good tone of voice makes your brand. Think of Hema, Coolblue and Kruidvat. All examples of brands with a strong tone or voice that is not interchangeable.

Bringing your brand to life with your target group abroad? Each country consists of its own audience with its own specific wishes and needs. With a clear marketing plan, well -considered content plan and creative concepts we give your brand an international kickstart. Together we focus on your marketing activities.

With a marketing plan we determine the marketing approach of your organization. We record what we want to achieve, who we want to achieve, what and when we communicate and through which channels we do this. The marketing plan is an indispensable instrument to achieve your goals in a targeted and effective way with marketing.

With a content plan you have a manual for creating and distributing valuable content on your channels. From content on your website and newsletter to your social media channels. The plan states which content you share, when, for what purpose and through which channels.