Wat is een merkstrategie?

Met een merkstrategie vertel je waar jouw organisatie voor staat, waar het naartoe gaat en hoe jouw merk zich kan onderscheiden van concurrenten. Het gaat om het maken van strategische keuzes die helpen jouw ambities te realiseren.

Waarom een merkstrategie?

Wil je de juiste plek claimen in het hoofd en het hart van mensen? Met een merkstrategie vertel je waar jouw organisatie voor staat, waar het naartoe gaat en hoe jouw merk zich kan onderscheiden van concurrenten. Samen met jou maken we strategische keuzes die helpen jouw ambities te realiseren.

set your course with a brand strategy

With a brand strategy, you communicate what your organization stands for, where it is headed, and how your brand can differentiate itself from competitors.

a brand strategy as the guiding thread for success

Why should customers choose your organization? A good brand strategy provides direction and focus in what you communicate to both customers and employees.

6 brand strategy challenges

Do you recognize yourself in these challenges? You are not alone. We delve into your ambitions and are happy to brainstorm with you.

Customers are choosing competitors
Struggling to attract new staff
Preparing the organization for the next generation
Different sub-brands have started to take on a life of their own
Our story and image are not consistent
You want to successfully introduce a new brand or product

our products for a strong brand

We help organizations strengthen existing brands and introduce new ones. From one-day sessions to long-term partnerships.

brand positioning

What do you stand for? How do you stand out among other players in your market? Claim your unique position with a sharp brand positioning.

brand architecture

Multiple brands in your portfolio? Then it is essential to establish the interrelation of the brands, in other words, to determine the brand architecture.

brand creation

Want to introduce a new brand or product? From strategy and naming to appearance and launch. Together, we create a brand with impact.

brand compass session

How do you bring focus to your marketing activities? During an interactive 1-day session, your marketing course becomes concrete.

brand review

We delve into the performance of your brand and provide recommendations and action points to achieve your goals with your marketing activities.

brand positioning

What do you stand for? How do you stand out among other players in your market? Claim your unique position with a sharp brand positioning.

brand architecture

Multiple brands in your portfolio? Then it is essential to establish the interrelation of the brands, in other words, to determine the brand architecture.