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Translated the new story into a powerful positioning and brand identity

In recent years, Gerbera United has grown into a progressive Gerbera specialist with a special assortment and worldwide network of customers. Scaling up, sustainability and technological innovations continue to change the ornamental sector quickly. Gerbera United is at the forefront of this. A distinctive story and a consistent brand identity was missing. As a strategic and creative partner, we have created a new brand foundation together with Gerbera United .
client

Gerbera United
services

Brand positioning brand identity website
approach
We started with strategic sessions with the Gerbera Unitedteam. We will look for the distinctive story of Gerbera United. What do you stand and go for? Why would the target group choose you? How do you stand out among other players in the ornamental sector? The insights have been tested and tightened through interviews with employees and customers.

Recognizable visual identity

As soon as the brand positioning was, the brand promise has been developed and the brand identity has been renewed while retaining brand recognition. Eigenheid in text, form and photography provides the recognizable Gerbera United visual identity .

New website

The new website gives the visitor the required information, scrolls optimally on mobile, is easy to maintain via the user -friendly CMS and tells the story of Gerbera United in all facets.

result
From a clear strategy, distinctive story, recognizable brand identity and customer -oriented website Gerbera United claims its position in the ornamental sector. The foundation was laid for further growth towards the future.
Gerbera United Photography
Gerbera United Photography
Gerbera United Photography
Gerbera United Photography
Gerbera United Photography
Gerbera United Photography
Gerbera United Photography
"With this new brand foundation and the visual translation, we are distinctive in a challenging market. It shows that we continue to renew and surprise!"
WP van den Berg - management
WP van den Berg - management
Gerbera United Photography
Gerbera United Photography
Gerbera United Photography
Gerbera United Photography
Gerbera United Photography
Gerbera United website
Gerbera United Visual Identity
About Gerbera United
Gerbera United was created in 2009 after a merger between the nurseries of Dick Kooij and WP van den Berg. Both companies had the ambition to become the most progressive Gerberakwekerij and saw the potential to achieve this with each other. A new production location in Nootdorp was opened in 2018, where the most advanced cultivation and processing systems were developed. Together with the locations in Moerkapelle and Zevenhuizen, the cultivation area became 10.5 hectares. Gijsbert Verboom joined the team in 2021. In recent years, Gerbera United has grown into a progressive Gerbera specialist with a special assortment and worldwide network of customers.
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    Erik den Blaauwen

    operational manager
    Every day we work on great projects: from local entrepreneurs to companies with international ambitions. We see companies grow because we let their brand shine again.

    Wendy Groenewegen

    brand strategist
    That we can make visible impact for our clients makes me happy!

    Dennis Damen

    brand strategist
    Very nice to bring out 'the gold' for so many organizations.

    Christy van der Sman

    owner
    With our team we are your creative partner for the long term. Together we get things done. Each from his own expertise. Together we celebrate successes.

    Sjoerd van Viegen

    Art Director
    Great concepts, new creations, enthusiastic clients, that is what makes me happy.

    Mendy van der Hulst

    designer
    It is so cool that I see my designs on different websites, billboards and in advertisements.

    Dennis de Baat

    Digital Designer
    We develop websites that our clients are proud of. It remains cool to think along and contribute to the growth of our clients.
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