Powerful positioning and brand identity for Gerbera United

Translated the new story into a powerful positioning and brand identity

In recent years, Gerbera United has grown into a progressive Gerbera specialist with a special assortment and worldwide network of customers. Scaling up, sustainability and technological innovations continue to change the ornamental sector quickly. Gerbera United is at the forefront of this. A distinctive story and a consistent brand identity was missing. As a strategic and creative partner, we have created a new brand foundation together with Gerbera United.

client

Gerbera United

services

Brand positioning brand identity website

approach

We started with strategic sessions with the Gerbera United team. We will look for the distinctive story of Gerbera United. What do you stand and go for? Why would the target group choose you? How do you stand out among other players in the ornamental sector? The insights have been tested and tightened through interviews with employees and customers.

Recognizable visual identity

As soon as the brand positioning was, the brand promise has been developed and the brand identity has been renewed while retaining brand recognition. Eigenheid in text, form and photography provides the recognizable Gerbera United visual identity .

New website

The new website gives the visitor the required information, scrolls optimally on mobile, is easy to maintain via the user -friendly CMS and tells the story of Gerbera United in all facets.

result

From a clear strategy, distinctive story, recognizable brand identity and customer -oriented website, Gerbera United claims its position in the ornamental sector. The foundation was laid for further growth towards the future.

"With this new brand foundation and the visual translation, we are distinctive in a challenging market. It shows that we continue to renew and surprise!"

WP van den Berg - management

WP van den Berg - management

About Gerbera United

Gerbera United was created in 2009 after a merger between the nurseries of Dick Kooij and WP van den Berg. Both companies had the ambition to become the most progressive Gerberakwekerij and saw the potential to achieve this with each other. A new production location in Nootdorp was opened in 2018, where the most advanced cultivation and processing systems were developed. Together with the locations in Moerkapelle and Zevenhuizen, the cultivation area became 10.5 hectares. Gijsbert Verboom joined the team in 2021. In recent years, Gerbera United has grown into a progressive Gerbera specialist with a special assortment and worldwide network of customers.

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