Development and launch of the new brand Plant partners | Cases

Development and launch of the new brand of plant partners

How do you create and introduce a new brand in the plant chain that distinguishes itself immediately and appeals to both growers and the market? That was the challenge with which One Flora Group came to us. Read on and discover how we brought the plant partners together together and made the launch a great success!

client

Planting partners

services

brand identity Website brand activation

approach

From an in -depth insight into the market and conversations with the management of plant partners, we started developing a powerful brand identity. We started with the name Plantpartners, which reflects the collaboration and connection between growers and the market. The pay-off "Plants Straight from the Source" emphasizes that the plants are supplied directly from the source, which ensures maximum freshness, constant quality and a transparent chain.

Unique brand identity

The logo was carefully designed, with the overlapping "P's" together forming a leaf. This symbolizes cooperation between growers and plant partners and direct purchasing at the source. The sturdy letters and deep vegetable tones emphasize growth, durability and stability, while gold adds a premium look as an additional color.

Powerful website and launch

In addition to the brand identity we created all communication materials for the launch, including a press release, a brochure and a user -friendly, visually attractive website. Each element is designed with the mission of plant partners in mind: directly connecting growers with the market through a smart, transparent and sustainable plant chain.

result

A strong brand foundation

The launch of plant partners has since been picked up widely by the media and the message of innovation, transparency and sustainability resonates strongly with their target group. The website, as a digital heart of the brand, offers a clear and informative experience for both growers and customers. We are proud that we have contributed to the creation of this ambitious brand and look forward to the further developments of plant partners in the beautiful world of the plants.

Website plant partners mobile and desktop

"Vandeez has perfectly translated our vision for the new company into a brand that exudes innovation, transparency and sustainability."

Sam van Tol - Managing Director Plants

Sam van Tol - Managing Director Plants

About Plant partners

Plant partners connects breeders and buyers in a smart, transparent and sustainable chain. Plants become 'straight from the source', with constant quality. As a strategic partner, plant partners goes further than just the purchasing of room and garden plants. They are construction and long -term relationships with growers and customers, based on mutual trust, transparency and joint growth.

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