Complete rebranding for facade expert

Meer Gevelsystemen faced a challenge. As experts in window, door, and facade systems, they wanted to effectively communicate their commitment to sustainability, partnership, and quality to their target audience. However, their existing brand identity fell short. Following the successful rebranding of their sister company, MeerDeur, earlier this year, Meer Gevelsystemen gained the confidence to create a stronger brand in partnership with Vandeez.

client

Meer Gevelsystemen

services

brand positioning
visual identity
website

approach

In collaboration with Meer Gevelsystemen, we built a robust brand foundation. We initiated a positioning process, where, through desk research and strategic sessions, the distinctive story of Meer Gevelsystemen emerged. Meer Gevelsystemen has the capability to translate their clients' needs into products that are not only aesthetically appealing but also sustainable, functional, and of top quality. Meer Gevelsystemen adds value to living and working environments and is sustainable from every perspective. They are the facade experts. The brand identity was also revamped, with the orange color retained for optimal recognition. The rebranding resulted in a contemporary and eye-catching look. The new logo, featuring the letter 'M' in the emblem, and the play of lines on the brand carriers, allude to the profiles in Meer Gevelsystemen' facades. The letter 'M' in the hexagon also references to sister company MeerDeur, where the letter 'M' is enclosed in a circle in the emblem. The brand foundation was completed with the development of a new website. The website serves as a platform to present their story, approach, products, and completed projects. The new website perfectly conveys what they stand for and what they have to offer.

result

Meer Gevelsystemen now possesses a strong brand foundation that aligns with their ambition. It is a foundation with which they will convince potential clients and build upon. They are ready to make an impact. We are proud of our collaboration with Meer Gevelsystemen and the rebranding.

"With this rebranding, we can present our offerings and distinctive strengths more effectively and persuasively."

Ruud Oostrum - Commercial technic employer

Ruud Oostrum - Commercial technic employer

about Meer Gevelsystemen

Meer Gevelsystemen is an expert in designing, producing, and assembling aluminum and steel products. Whether clients are seeking a complete facade or customized facade components, Meer Gevelsystemen offers quality, sustainable, and reliable solutions for the long term.