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Collective promotion of the Dutch Gerbera in Europe

Coloured by Gerbera is the collective Gerberapromotie Nederland and aims to promote the Gerbera internationally towards florist, retail and wholesale. But what is it that the Gerbera makes different than other flowers? What is their distinctive character? And how do they make the various target groups aware of this?
client
Coloured by Gerbera
services
Brand positioning brand identity website
approach
We started the brand positioning. By talking to the growers and breeders, we have clearly gained the story and distinctive character of the Gerbera. A colorful, cheerful and trendy flower that becomes stronger every day and is always available in many variations. We have also determined the brand values ​​that the Gerbera can be recognized.

Appropriate brand identity and Website

When that basis was, we divided the wide range into categories, which make this versatile family more transparent and also give experience and emotion. We then translated this on the website and the social media channels with a suitable brand identity .

result
A controversial brand with a recognizable identity that evokes positive reactions in the various target groups. We have created a powerful basis from which the collective can continue to build. All marketing tools that are now being developed for Coloured by Gerbera , both online and offline, and from social media posts to campaigns, can fall back on this brand foundation.
“Fantastic how Gerbera of product has become a brand. The use of the promotion can be seen in the sale ”
WP van den Berg - Chairman
WP van den Berg - Chairman
About Coloured by Gerbera
In 2013 all Dutch gerberatelers and breeders officially met in a foundation: Coloured by Gerbera. This is the collective Gerberapromotie Nederland. Here you will find assortment information and inspiration.
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Vandeez Team
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