Repositioning and website for Sparck Technologies

How do you ensure that a market leader in automated packaging solutions also show his strength online? And how do you ensure that the brand story reflects their innovation, efficiency and sustainability? That was the challenge with which Sparck Technologies came to us. Read on and discover how we have realized a repositioning and completely renewed website together.

client

Sparck Technologies

services

Brand positioning website

approach

We started with strategic sessions and interviews with the management, employees, partners and customers of Sparck Technologies. We used these insights to translate their unique brand story into a clear brand positioning.

The Sparck of Automation

Their mission "the Sparck of automation" and vision "Automated Packaging For Change", the heart of this positioning was. With Sparcks automated packaging solutions, companies can reduce their dependence on manual work worldwide, increase efficiency, lower transport costs and reduce their ecological footprint.

Future-proof website

With the brand positioning as a starting point we have developed a Future-proof website for Sparck Technologies. Our collaboration was dynamic and agile, with regular contact with the American project leader of Sparck. During the process we have continuously optimized and expanded the website.

Together we developed a user -friendly website that convincingly brings Sparck’s brand story and automated packaging systems with text, image and video. The website informs and inspires customers, so that they confidently opt for Sparck's future -proof packaging solutions.

result

A strong digital foundation

Sparck Technologies now has a strong digital brand foundation, with a clear brand positioning and a powerful website that emphasizes their global leadership in automated packaging solutions. This new brand foundation is the starting point of a long -term cooperation, in which we continue to support Sparck to further strengthen their market position.

"Vandeez helped us to create a brand story and website that exactly match our ambition. With this new digital foundation we are ready for the future."

Bas Van Steenoven - Global Director of Marketing

Bas Van Steenoven - Global Director of Marketing

About Sparck Technologies

Sparck Technologies is a worldwide technology company that specializes in automatically fit-to-size packaging. With Sparcks automated packaging solutions, companies can reduce their dependence on manual work worldwide, increase efficiency, lower transport costs and reduce their ecological footprint.

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