Repositioning and website for Sparck Technologies

How do you ensure that a market leader in automated packaging solutions also demonstrates its strengths online? And how do you make sure that the brand story reflects their innovation, efficiency, and commitment to sustainability? This was the challenge Sparck Technologies brought to us. Read on to discover how we collaborated to achieve a powerful repositioning and develop a fully renewed website.

client

Sparck Technologies

services

brand positioning
website

approach

We started with strategic sessions and interviews involving Sparck Technologies’ management, employees, partners, and customers. These insights guided us in translating their unique brand story into a clear brand positioning.

The spark of automation

Their mission, "The spark of automation," and vision, "Automated packaging for change," were central to this positioning. With Sparck's automated packaging solutions, companies worldwide can reduce reliance on manual labor, increase efficiency, cut transport costs, and shrink their environmental footprint.

Future-proof website

Using the brand positioning as a foundation, we developed a future-proof website for Sparck Technologies. Our collaboration was dynamic and agile, with regular contact with the American project manager from Sparck. Throughout the project, we continuously optimized and expanded the website.

Together, we created a user-friendly website that brings Sparck’s brand story and automated packaging systems to life through compelling text, visuals, and video. The website effectively informs and inspires customers, helping them confidently choose Sparck’s future-ready packaging solutions.

result

A strong digital foundation

Sparck Technologies now has a solid digital brand foundation, with a clear brand positioning and a powerful website that emphasizes their global leadership in packaging solutions. This new brand foundation marks the beginning of a long-term partnership, as we continue supporting Sparck in strengthening their market position.

"Vandeez helped us create a brand story and website that perfectly align with our ambition. With this new digital foundation, we're ready for the future."

Bas van Steenoven - Global Director of Marketing

Bas van Steenoven - Global Director of Marketing

about Sparck Technologies

Sparck Technologies is a global technology company specializing in automatic fit-to-size packaging. With Sparck’s automated packaging solutions, companies worldwide can reduce reliance on manual labor, increase efficiency, lower transport costs, and minimize their environmental footprint.