We started the brand positioning, where we came to the core of their story with strategic sessions and interviews with employees and customers.

mission and brand promise

The mission "keep every floor accessible to everyone" and the promise "certainty on every floor" reflect the dedication of Van Deelen Lifts to reliable lift performance. With Van Deelen lifts as a partner, grandma effortlessly reaches the top floor, heavy groceries do not have to go up with the stairs and people always reach their destination carefree. Van Deelen Lifts distinguishes itself through attention and better lift performance.

brand identity that speaks

The brand identity of Van Deelen Lifts underwent a contemporary redesign while retaining the recognizable blue and red colors. The up and down arrows in the new logo symbolize both the movement of lifts and the dedication to raise customer satisfaction to new heights. In this way the brand identity immediately appeals to the target group. In addition to the logo and the visual identity photography has also been renewed, and we have realized various brand expressions.

Website that convinces

The rebranding comes to life on the renewed website, where not only the right story is told to customers, but new talent is also attracted. The website tells what Van Deelen Lifts stands for, provides insight into their services and presents tangible results of their work. Potential customers are convinced of the expertise of Van Deelen Lifts, and potential employees see a personal family business that they would like to work with.