Staying in the sights of the target group Kneppers Roses & Vandeez

As a nursery and trading house in sight of the target group

The floriculture trade is subject to major changes. It is becoming increasingly important to distinguish yourself and to stay in sight of your target group. Here, Kneppers saw a chance to tell their story and to highlight the unique factors of their company in the Netherlands and Kenya.

client

Kneppers Roses

services

Brand positioning brand identity website

approach

Together with Kneppers Rozen we have examined their business. We pulled them out of the issues of the day to jointly build a brand foundation through our proven approach: 1. Merk positioning 2. Brand Identity 3. Website 4. Merk activation.

result

A brand positioning has been developed that indicates that KNEPPers roses always meet the expectations of buyers. They are reliable in quality and delivery, thanks to a perfectly furnished process from cultivation in Kenya to treatise in the Netherlands.

brand identity and Website

We have translated the positioning to the brand identity , website and a content plan. Kneppers Rozen now has a strong brand foundation to build from further.

"By leaving and turning in from the issues of the day, it is clear to us again where our distinctive character is."

Richard Kneppers - Director

Richard Kneppers - Director

About Kneppers Roses

Kneppers Roses is a rose grower and trading house in one. They offer certainty year -round by supplying roses of an unprecedented stable quality and availability. For example, buyers at Kneppers roses will not be faced with surprises. Thanks to their short chain, which is fully in -house from Stek to Distribution, they offer a reliable product all year round.

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