Innovative storage and order picking system Intellistore & Vandeez

Introduction Innovative Storage and Picking System for Intellistore

The e-commerce market is growing. But at a time when construction costs are increasing and staff is scarce, expanding is a challenge for these companies. Innovator Oscar van Buijtene, owner of OBS Groep, developed an alternative: Intellistore. A new intelligent storage and order picking system, with which companies maximize the efficiency and profitability of their warehouse. But how do you introduce a new brand in the market? This requires a very strong brand foundation and a targeted launch campaign.

client

Intellistore

services

Brand positioning brand identity website

approach

We started with strategic sessions with Intellistore. We pulled them out of the issues of the day to take a good look at their brand.

distinctive brand story

Together we managed to grasp the distinctive story of Intellistore. What do they stand and go for with this innovative system? Who is their target group and what are the needs they offer a solution for? We have recorded all this in the brand positioning with the brand promise: Minimize Space. Maximize performance.

unique look

When this positioning was, we translated this into a unique brand identity . With a new product such as Intellistore it is important to make it visually insightful, we did this with the new visual identity and an animation video. Together we have given their company and product a unique look ; From logo to typography and from forms to visual language.

Launch brand

We then translated the unique story of Intellistore to a user -friendly website. On the website, the target group is convinced of the many benefits of the system. Finally, from a communication plan we have introduced the Groots brand in the market.

result

A brand foundation has been developed with which Intellistore is ready to conquer the world. With the brand foundation they can convince potential customers of the power of Intellistore, even before they have seen the system in real life.

"With the realized brand foundation, Intellistore is ready to conquer the world."

Oscar van Buijtene - Director

Oscar van Buijtene - Director

About Intellistore

Intellistore is a new fully automated storage and order processing system. A supercompact, fast, accurate and cost contact us end system that minimizes the required storage space for products and maximizes order picking performance. The system prepares companies for the logistics question of today and tomorrow. Intellistore is part of the OBS Group. The OBS Group consists of: OBS Techniek, 247 Waterslijds, 247 Laser cutting, OWM, CNC machining and Artomation software programming and Engineering.

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