Growing new positioning to 1000 participants

Grow with new positioning to 1,000 platform participants

How do we grow to 1,000 participants in two years? That was the initial question of VARB, the largest trading platform for breeders and traders in outer green. Behind this question turned out to be more hidden than the VARB team thought. Their story was not told anywhere. After this we could only actively approach the target group to become part of the platform.

client

VARB

services

Brand positioning website brand activation

approach

We started their brand positioning. Answers from employees and customers showed that VARB is the connecting factor in growing green. VARB brings together supply and demand, encourages cooperation and makes trading easier and faster. A strong basis for the future.

New website and campaign

We have developed a new website and a campaign of the brand positioning. In the campaign, growers and traders were approached to optimally prepare for the trade season. The message 'Growth along with VARB' appealed to the target group to tackle the opportunities of digitization with both hands.

result

A strong marketing foundation from a thoughtful positioning. The new website shows what both growers and traders can get from the trading platform. With references and a clear 'how it works' page, potential participants are convinced to request an account. We also conducted online and offline campaign.

Strong basis to build on

More than 50 people applied for an account during the campaign. This is more than three times as much as the same period last year. There is a basis for VARB to build on, so that the goal of 1,000 participants is achieved.

"My team now has the tools to grow online."

Linda Hoogendoorn - Director

Linda Hoogendoorn - Director

About VARB

VARB is the largest trading platform for breeders and traders in outside green. VARB facilitates supply and demand in outside green, so that products can be purchased and sold efficiently. With this they are committed to promoting trade. Companies that want to trade with each other can enter into a trade relationship with the push of a button. Digitization of the market is manageable by the simple, user -friendly design of VARB.

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