In een merkboek worden de belangrijkste elementen van jouw merk in één inspirerend en sturend document verzameld. Het merkboek vertelt het verhaal van jouw merk in woord en beeld. Handig voor interne collega's en externe partners die met jouw merk aan de slag gaan.

Waarom een merkboek nodig?

In een merkboek worden de belangrijkste elementen van jouw merk in één inspirerend en sturend document verzameld. Het merkboek vertelt het verhaal van jouw merk in woord en beeld en borgt merkconsistentie. Handig voor interne collega's en externe partners die met jouw merk aan de slag gaan.

consistency of your brand through a brand book

For the brand book, we gather the key elements of your brand in one inspiring and guiding document. The brand book tells the story of your brand in words and images. Handy for internal colleagues and external partners.

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provide direction to every interaction

Your brand book is the translation of the brand positioning and corporate identity to your team and stakeholders. It captures the story and the appearance of your brand and provides direction to every interaction.

components of a brand book

Your brand book provides a comprehensive overview of all the building blocks of your brand. From positioning and visual identity to the right tone of voice and brand assets, everything is designed to ensure your brand is communicated consistently and recognizably. Contents of the brand book:

Brand positioning
Corporate identity
Visual language
Tone of voice
Visual identity carriers

the result

inspiring document

With the brand book, your team gains a deeper understanding of your brand and how to put it into practice. In the brand book, they get insight into your distinctive story and find guidelines for the application of the visual identity, ensuring your brand remains consistent and recognizable. It is also a valuable tool for partners.

Yes, I want a new corporate identity