What is a brand positioning?

With a brand positioning you make sharp choices in which aspects of your brand you will communicate to your target group. It contributes to a strong, consistent and attractive representation of your brand, which is crucial in a competitive market.

How do you position a brand?

By making sharp choices in which aspects of your brand you will communicate to your target group. Positioning contributes to a strong, consistent and attractive representation of your brand, which is crucial in a competitive market.

Claim your position with a brand positioning

Why do customers have to choose for your organization? Claim your unique position in the market with a sharp brand positioning.

How does your company fall the market?

With a brand positioning you make sharp choices in which aspects of your brand you will communicate to your target group. Based on desk research, strategic sessions and interviews, we come to your distinctive positioning.

Tell what you stand for and go

A brand positioning contributes to a strong, consistent and attractive representation of your brand. It tells:

Who you are and what you stand for
Where you go with your organization
How you can distinguish yourself from competitors
How you address potential customers and employees

We are happy to help you further
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Inspiring cases

Discover our recent projects and be inspired.

Intellistore

Introduction to innovative storage and picking system

Intellistore
Waaijerbouw

Increase visibility with a strong brand story

Waaijerbouw
Back2Basics

Repositioning as a movement for the entire social domain

Back2Basics
Aweta

A positioning that fits a market leader in sorting solutions

Aweta
BVBN

The new brand foundation of the BVBN

BVBN
Sparck Technologies

Repositioning and website for Sparck Technologies

Sparck Technologies
Intertoys

Ultimate store experience for new Intertoys stores

Intertoys

Why choose a new brand positioning?

We give you 5 reasons to develop a brand positioning. We understand these challenges and offer solutions that really work.

Customers choose the competitor
Difficulty attracting new staff
Prepare the organization for the next generation
Our story is not appropriate for our company from today
You want to successfully introduce a new brand or product

Step by step a strong brand positioning

Step 1: Brand identity

The brand identity is the core of your brand. It's what you stand for and go for. By sharply articulating your brand identity you get focus and control in everything you do. The brand identity includes your mission, vision and brand values.

Step 2: External Merkpeelveld

Step 3: Powerful brand message

The result

A positioning that makes an impact

With a brand positioning you will claim the right place in the head and the heart of your target group. We deliver your brand positioning as a manual that offers you the tools for achieving this positioning.

Brand story that fits DNA and ambition
Greater recognisability with your target group
Consistent and effective communication
Distinguish from competition
Foundation for sustainable growth

Yes, I want a brand positioning

Other products for a strong brand

We help organizations strengthen existing brands and introduce new brands. From 1-day sessions to long-term partnerships.

brand architecture

Multiple brands in your portfolio? It is essential to determine the brand architecture.

brand creation

Introduce a new brand? Together we create a brand with impact.

Brand compass session

Your marketing course will be concrete during an interactive 1-day session.

brand review

We dive into the performance of your brand and offer concrete action points.

our clients

what others say

Create a distinctive brand positioning?

We are happy to help you! Fill in the form and we contact us for a non-binding conversation.

Build a strong brand foundation

With our services we build your brand foundation. We guide you step by step through the process of brand strategy , brand identity , Website and Brand activation.

Claim your position with a brand positioning

Intellistore

Intellistore

Waaijerbouw

Waaijerbouw

Back2Basics

Back2Basics

Aweta

Aweta

BVBN

BVBN

Sparck Technologies

Sparck Technologies

Intertoys

Intertoys

brand architecture

brand creation

Brand compass session

brand review

brand strategy

brand identity

website

brand activation

vandeez