What is a brand positioning?

With a brand positioning you make sharp choices in which aspects of your brand you will communicate to your target group. It contributes to a strong, consistent and attractive representation of your brand, which is crucial in a competitive market.

How do you position a brand?

By making sharp choices in which aspects of your brand you will communicate to your target group. Positioning contributes to a strong, consistent and attractive representation of your brand, which is crucial in a competitive market.

Claim your unique
position with a brand positioning

Why do customers have to choose for your organization? Claim your unique position in the market with a sharp brand positioning.

How does your company fall the market?

With a brand positioning you make sharp choices in which aspects of your brand you will communicate to your target group. Based on desk research, strategic sessions and interviews, we come to your distinctive positioning.

Tell what you stand for and go

A brand positioning contributes to a strong, consistent and
attractive representation of your brand. It tells:

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who you are and what you stand for
where you go with your organization
how you can distinguish yourself from competitors
how you can address your potential customers

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Step by step a strong brand positioning

Step 1: Brand identity

The brand identity is the core of your brand. It's what you stand for and go for. By sharply articulating your brand identity you get focus and control in everything you do. The brand identity includes your mission, vision and brand values.

Step 2: External Merkpeelveld

Why does your target group choose your brand? When your brand identity is clear, we will investigate your brand playground. Here we look for the deepest motivation of your target group and we look at how your brand can distinguish itself from other players in the market.

Step 3: Powerful brand message

Based on your brand identity and brand playing field, we determine how your brand will express itself towards the outside world. With a sharp brand message you give your target group the reason to choose your brand and confirm their feelings and desires.

the result

We deliver your brand positioning as a manual that offers you the tools to realize this positioning. In this way everyone within your organization knows what makes your brand unique and what you stand for and go for.

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our work

Waaijerbouw

Increase visibility with a strong brand story

Waaijerbouw
Van Deelen Liften

Van Deelen Liften as a brand to new heights

Van Deelen Liften
Aweta

A positioning that fits a market leader in sorting solutions

Aweta
This is also the rotten

Familiarity of the nature reserve around the River Rotte enlarge

This is also the rotten
Intertoys

Translate the intertoys feeling to the brand identity

Intertoys
Kneppers Roses

As a nursery and trading house in sight of the target group

Kneppers Roses
Houweling Architects

Repositioning of architectural firm to achieve new ambition

Houweling Architects