What is brand architecture?

With brand architecture you clarify the positioning of brands within your organization. You know if your brands keep a strong mutual connection or each go their own way. Determine how your brands will profile themselves outside and how you will communicate the added value of your umbrella organization.

When is brand architecture relevant?

Do you have multiple products or brands in your portfolio? Then it is essential to determine the mutual coherence of the brands, or to determine the brand architecture.

What is a brand architecture strategy?

With a brand architecture strategy you clarify the positioning of brands within your organization. You know if your brands keep a strong mutual connection or each go their own way. Determine how your brands will profile themselves outside and how you will communicate the added value of your umbrella organization.

brand architecture that reinforces your brand

Do you have multiple brands or products? Then it is crucial to properly define the coherence between these brands.

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The structure of your subbrods

With a clear brand architecture you make the positioning of the brands within your organization clear. This way you immediately see whether your brands are well connected or their own course.

Is brand architecture relevant for your
organization?

It is important to
determine your brand architecture strategy when:

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offers your products or services under multiple brand names
Your different subsidiaries have within your organization
there is a takeover or merger takes place

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the result

With the right brand architecture you get clarity within your organization and you ensure strong communication to your target group. Together we determine how your brands present themselves and how you make the value of your organization clear.

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our work

Butchery Aad van Eijk

From local butcher shop to a national brand

Butchery Aad van Eijk
Peter Dekker Installations

Transfer quality and innovation of products online

Peter Dekker Installations
Intellistore

Introduction to innovative storage and picking system

Intellistore
AHB Consultancy

New Brand launch: Altijd Het Beste Consultancy

AHB Consultancy
Gerbera United

Translated the new story into a powerful positioning and brand identity

Gerbera United
KP Holland

Rebranding of breeders and producer of plants

KP Holland
Karel Doorman Fonds

Make visible what the fund means for navy personnel

Karel Doorman Fonds