What is a visual identity ?

All colors, shapes and other visual elements of a brand come together in a visual identity . For this, guidelines are made to create and maintain a look that fits the DNA, the ambition and target group of a company. Parts of a visual identity : logo, colors, typography, shapes, visual language.

What makes a good visual identity ?

A strong visual identity ensures recognisability. This is not just a logo; It is about the entire visual identity; From use of color and typography to form and visual language. A visual identity makes your brand authentic and recognizable.

Create a visual identity
that lingers

Your visual identity is the signature of your brand. Provide a recognizable, distinctive look that fits your DNA and target group - a style that stands out and lingers.

Plan your appointment

from idea to a striking visual identity

What do you want to radiate? What emotions do you want to evoke? We dive into your brand story and translate this into a visual identity that makes an impact. Colors, shapes, typography and visual language come together in a design that you are proud of.

The construction Stones of your visual identity

A consistent and recognizable look starts with:

A unique logo
A powerful color palette
Appropriate typography
Design with character
Visual language that speaks

Your brand deserves a visual identity that lingers. Let's create something special together.

spar

What makes a visual identity strong

Recognizable

A strong visual identity is more than a nice logo - it is the visual common thread in all your communication. We provide a look & feel that makes your brand unique and is immediately recognizable.

Targeted

Your visual identity should not only look good, but also touch the right chord in your target group. We dive into your market and translate those insights into a design that appeals and lingers.

Distinctive

Stand out in a world full of brands? We provide a visual identity that really distinguishes you. Unique, strategic and impactful - a visual identity that sticks. Ready to give your brand a next-level look ? Let's Go!.

the result

Is your visual identity completely on point? Then it's time to bundle everything in one powerful and inspiring document: the brand book . Here we translate your brand positioning, visual identity and visual identity carriers for your team and stakeholders.

I want a new visual identity

our work

Houweling Architects

Repositioning of architectural firm to achieve new ambition

Houweling Architects
This is also the rotten

Familiarity of the nature reserve around the River Rotte enlarge

This is also the rotten
Romynox

Making an impact in the (bio) pharmaceutical industry

Romynox
Intellistore

Introduction to innovative storage and picking system

Intellistore
Waaijer construction

Increase visibility with a strong brand story

Waaijer construction
Colored by gerbera

Gerbera colors your day - Colorful campaign against the winter dip

Colored by gerbera
Kneppers Roses

As a nursery and trading house in sight of the target group

Kneppers Roses