What is a marketing plan?

Q: What is a marketing plan?

A marketing plan is a strategic document so that you can achieve your marketing goals in a targeted and effective way. Whether that is increasing customer loyalty, generating leads or attracting new talent. A marketing plan consists of: goals, target group, core message, customer journey, channel strategy, responsibilities, planning.

the strategic goals in a marketing plan

A well thought -out marketing plan is essential for every company. With a marketing plan we record what and who you want to achieve, what and when you will communicate and through which channels you do this.

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Achieve marketing goals

The marketing plan is a strategic document so that you can achieve your marketing goals purposefully and effectively. Whether that is increasing customer loyalty, generating leads or attracting new talent.

Content of a marketing plan

A marketing plan consists of:

Go
Target group
Core message
Customer journey
Customer strategy
Masonry
Planning

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Inspiring customer cases

Curious how we let ambitious brands grow? Discover our recent projects and be inspired.

One Flora Group

Merger between two major players in the floriculture sector

One Flora Group
Slagerij Aad van Eijk

From local butcher shop to a national brand

Slagerij Aad van Eijk
MeerDeur

New brand foundament for leading doors producer and supplier

MeerDeur
BVBN

The new brand foundation of the BVBN

BVBN
Aweta

A positioning that fits a market leader in sorting solutions

Aweta
Uylenburg - Du Midi

Shared ambitions for Café du Midi and Buitengoed de Uylenburg

Uylenburg - Du Midi
PlantPartners

Development and launch of the new brand PlantPartners

PlantPartners

the result

Our approach is aimed at sustainable impact. We help you not only achieve short -term goals through a marketing plan, but also build a strong brand that is successful in the long term.

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Our products for a strong brand activation plan

We offer different products to boost your brand.