We spoke to Celvin about the challenges in the retail sector. He tells how intertoys stays on and offline competition. He also explains how the Intertoys brand positioning acts as a common thread in everything they do.
Are you curious about his tip? It has to do with pleasure in everything you do. The pay-off from Intertoys is not for nothing: Go Play!
In the coming period we will put more entrepreneurs, managers and marketers in the spotlight. People with passion, ambition and an inspiring story to share.
In these
case Read more about how the Intertoys feeling is translated into the brand identity .
Wendy Groenewegen / Brand Strategist
