New brand foundation for Royal Houdijk

From brand positioning and brand expression to website and brand activation. Together with Royal Houdijk, we will create a future-proof and distinctive brand foundation.

Royal Houdijk is a global market leader in innovative systems for feeding, inspecting, processing and packaging cookies, biscuits, crackers and other products. These advanced systems are designed, assembled and commissioned on-site by Houdijk itself. Up to 15,000 products per minute are processed in their systems, with efficiencies approaching nearly 100%. Every day, millions of products pass through Royal Houdijk's systems - from oven to packaging.

In recent years, Royal Houdijk has distinguished itself by achieving high volumes and unparalleled efficiency. Today, the company is evolving towards flexible and accessible systems powered by robotics. This allows them to handle a wide range of shapes and sizes, enabling them to respond to the constantly changing demands of the modern consumer. Royal Houdijk is a family business, founded in 1922, and still based in Vlaardingen, The Netherlands.

To continue and strengthen Royal Houdijk's leading role, it is essential to formulate and communicate a strong brand story. We will help Houdijk communicate their expertise and distinctive systems to the market in a strong and consistent way. 

We started the brand positioning journey last week with a tour at Royal Houdijk and a strategic session at an external location. Together, we set the framework for the brand story and a successful collaboration. We look forward to the next steps. Stay tuned!