Professionalization of the BVBN brand
Shortly before the Corona Pandemi, the Branch Association in Bedrijfsensvergeling Nederland was introduced on the market. A platform for and by training and consultancy companies in the field of BHV, First Aid and CPR. In that period, the BVBN grew into an important sparring partner for both members and non-members. At the end of 2023 the recognition scheme of the BVBN was launched. With the recognition scheme, it is possible for members of the industry to certify as an industry recognized trainer. The first certificates were awarded in mid -2024.
At the moment, with the introduction of the recognition scheme, the BVBN ended up in a growth phase. In this phase, Vandeez may play a role as a strategic and creative partner. We will get started with the brand strategy , look and the Website. With the aim: to increase brand awareness, so that they attract new members and keep existing members. Also that the BVBN is growing as a brand among the customers of the members.
We are really looking forward to this project!