The story of Back2Basics will start in 2011. Founders Berend Rubingh, Hans van Egdom and Sjors Brouwer set up network organization Back2Basics to change the world. What starts as a method for increasing involvement within sports clubs is growing into an approach for all types of organizations in the social domain. With the aim: connect society.

Together we started working on a rebranding from the Back2Basics brand. A clear positioning will ensure a consistent, distinctive story. The renewed brand identity ensures recognition and sympathy among the target groups in the social domain. The new story and the look will definitely stand out in the market. Back2Basics will do it differently: uncomplicated, meaningful and with impact. You will also see the rebranding in the new website to be launched. 

View the result in our case .