What is a tagline?

A tagline, also called a pay-off or brand promise, is a compact sentence that embodies the essence of your brand and can be used in various brand expressions, such as under a logo, in advertisements, on social media, and more. It acts as a powerful tool to convey the message of your brand. 

Make your brand easier to remember

A strong tagline has the ability to linger in the memory of your target group. It can leave a lasting impression, making people your brand more easily. This is crucial in a world where people are exposed to countless brand messages every day. A greater brand awareness creates trust and creates preference for your brand.

Distinguish your brand from competitors

Furthermore, a tagline helps to distinguish your brand from the competition when it manages to communicate your added value in a unique and convincing way. It can cause recognition, attraction, and remains relevant during the evolution of your brand over time. Whether it is about transferring innovation, reliability, pleasure or sustainability, a tagline gives a target group a quick insight into what your brand stands for and what it has to offer.

What is the difference between a tagline and slogan?

The terms "tagline" and "slogan" are often used interchangeably, but do mean something else. It is essential to understand the distinction:

• Tagline: reflects overall brand identity, builds brand recognition and is often timeless.
• Slogan: can be temporary, focuses on specific campaigns and is more flexible.

How you come to an impactful tagline

Do you want to create a tagline that lingers? Then follow the steps below:

1. Strategic basis: dive deep into the core of your organization to find out your identity and ambitions. This forms the basis for creating a tagline
2. Creative brainstorm: then combine strategic thinking with creativity in a brainstorm. Think of different ideas for a distinctive and original tagline
3. Testing at the target group: then test whether your tagline resonates with your target group by monitoring the reactions of your customers and employees
4. Consistent communication: Now you are ready to communicate your unique tagline. Continue to apply your tagline consistently for maximum impact on different channels

What makes a tagline hanging?

The lasting effect of taglines can be influenced by various factors. Here are some reasons why some taglines get stuck, while others quickly fade:

1. Simplicity: Short and powerful lingers better
2. Emotional connecting: Taglines that evoke emotions stay longer
3. Originality and creativity: Unique taglines stand out and distinguish themselves from competitors
4. Consistency in communication: repetition over different channels increases memory and recognisability
5. Connection with brand identity: Seamless integration with brand disectics reinforces credibility
6. Appropriate to target group: makes brand understandable and relevant for the target group
7. Timeless relevance: remains relevant about time, without losing the essence

Well -known B2C Examples

Some iconic business-to-consumer (B2C) Examples emphasize the impact of a strong tagline:

• Nike: "Just do it": embodies the spirit of courage and determination
• McDonald's: "I'm Lovin 'It": simple, catchy and linked to positive emotions
• Apple: "Think Different" :  emphasizes innovation and encourages to think outside the beaten track
• Coca-Cola: "Open Happiness": goes beyond soft drinks and promises joy with every sip
• L'Oreal: "because you're worth it": a tagline that emphasizes self -confidence and product value

Our B2B Examples

A number of examples of taglines for business-to-business (B2B) companies devised by Vandeez . Taglines that we are proud of:

• Intellistore: "Minimize space. Maximize performance." : A tagline that promises to achieve greater efficiency and profitability in warehouses.
• KP Holland: "Plant Excellence" : This catchy tagline emphasizes the pursuit of the highest feasible when breeding, plus and producing plants.
• One Flora Group: "Next Level Floriculture" :  This tagline goes beyond its own organization and promises to take the ornamental sector to a higher level.
• Gerbera United "The Perfect Match" : a tagline that promises to always find the perfect match between assortment and customer needs.
• Multi -door: "Masters in Doors" : a powerful and simple tagline for a doors expert with a worldwide track record of realized projects and satisfied clients.

Where do you share your tagline? Everywhere!

For maximum impact it is important to spread your tagline wide on brand expressions such as:

• Logo
• Visual Identity Carriers
• Websites and Online Platforms
• Packaging and products
• Social media
• Campaign

Unleash the potential of your tagline

Taglines are much more than words under a logo or on your brand expressions. It is an important part of the positioning of your brand. It summarizes the soul of your brand, distinguishes you from the competition and strengthens your fame and confidence in your target group. So, remember the power of a good tagline in all your communication. It can make the difference between being seen and really remembered.

Discover your unique tagline?

Do you want a strong tagline for your brand? Feel free to contact us for a non-binding consultation. Together we create a unique tagline that makes an impact.