Ultimate shopping experience for new Intertoys Shops

Ultimate store experience for new Intertoys stores

Laughing, running and full of enthusiasm, children run their favorite toys daily! They can't wait to play with that new Barbie, cool game or with one of the many LEGO building sets. It is the experience that Intertoys gives to children and what makes Intertoys so special. In recent months, the creative team from Vandeez has worked together with Intertoys on new Intertoys XL stores. New locations were opened in, among others, Rotterdam Zuidplein, Eindhoven, Hilversum, Veenendaal, Assen, Haarlem and Hellevoetsluis.

client

Intertoys

services

brand identity

approach

Intertoys has 200 stores in the Netherlands. Intertoys has opened new stores at A-locations in recent months. These stores are being rebuilt to the latest store concept from Intertoys where the Intertoys brand experience is central.

Visualize new store

We are proud to make a structural contribution to this. A new location is always visited by our creative team. At such a moment we look, as it were 'through the concrete' and we visualize the new store in mind. We take photos, measure and sketch the first lines on the iPad. Although the lighting is missing and walls often still have to be moved, we ensure that the visualization appeals to the imagination.

creative effect

We then start working on its creative elaboration. We do this in co-creation with the shopping team and Stephan Buffing, sales director. Of course we take into account the real Intertoys feeling: color, kindness, fun. Consistency is Key, which is why this brand identity is implemented in all channels: from store to wrapping paper and website to social media. All this is therefore bundled in a visual identity and Formula Handbook.

result

Vandeez realized the XL logo, the overall shop look , POS material, price cards, headboards and the unique and recognizable Intertoys brand identity . And what an impact we have managed to realize with these stores! We are very proud of the result and the unique collaboration. A team of professionals, each with their own specialty with which we can achieve maximum success.

And if you thought we were ready? Certainly not! Currently, a number of new stores and the preparation of the coolest playbook in the Netherlands are working.

Read all about the creation of the brand identity in our case .

"Thanks to a strong empathy and pragmatic approach, we immediately spoke the same language."

Stephan Buffing - Director

Stephan Buffing - Director

About Intertoys

With more than 200 branches, Intertoys is the largest chain of toy stores in the Netherlands. The informal organization is characteristic of Intertoys . There is a high involvement and atmosphere of collegiality within the company. The toys product makes the organization young, dynamic and flexible. In addition to a wide range of toy items for young to old, Intertoys has an extensive collection of games for all platforms.

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