We spoke with Celvin about the challenges in the retail sector. He explains how Intertoys stays ahead of both online and offline competition. He also describes how Intertoys' brand positioning serves as a guiding principle in everything they do.
Curious about his tip? It’s all about keeping fun in everything you do. After all, Intertoys’ slogan is: GO PLAY!
In the coming period, we will be putting more entrepreneurs, managers, and marketers in the spotlight. People with passion, ambition, and an inspiring story to share. Read more about how the Intertoys spirit is reflected in their brand identity here..
Wendy Groenewegen
