Building the Brand foundation of BVBN

BVBN stands for the Dutch Industry Association for Emergency Response. We are proud to be building their brand foundation together.

2 min

1 nov 2024

Wendy Groenewegen

Professionalization of the BVBN Brand

Shortly before the COVID-19 pandemic, the Dutch Industry Association for Emergency Response (BVBN) was introduced to the market. This platform, created by and for training and advisory companies in the fields of emergency response, first aid, and resuscitation, quickly became a valuable sparring partner for both members and non-members. At the end of 2023, BVBN launched its Certification Program. This program allows industry members to certify themselves as BVBN-recognized trainers. By mid-2024, the first certificates were awarded.

With the introduction of the Certification Program, BVBN is currently experiencing a growth phase. During this stage, Vandeez is pleased to support them as a strategic and creative partner. Together, we’ll work on the brand strategy, visual identity, and website with the goal of increasing brand awareness to attract new members and retain existing ones. Additionally, we aim to strengthen BVBN's brand presence among clients of its members.