The new brand positioning 'Go Play' was already developed. Intertoys was now looking for individuality in the brand identity that the new brand positioning managed to translate to the store formula, bags, wrapping paper, leaflets, posters, website and HR resources. The briefing: “Playing is the best thing there is! We want to see that in our brand identity . "

From left to right: Christy, Aad, Stephan, Dennis.

"Intertoys is heading towards the future with enormous enthusiasm and energy. After an eventful period, the brand is revived. They have a strong core and know where they want to go with their brand." Said Christy.

Stephan Buffing, Director of Shop Operation Intertoys: "Christy has a sharp eye and quickly signaled where our improvement points were. With her infectious enthusiasm and pragmatic attitude, she quickly understood what we meant and how to make the translation. Offline and online."
 

In the meantime, the new look can be seen in Intertoys Apeldoorn, Zeist, Almelo and there are already several new stores on the agenda for 2022. The brand expressions on bags, wrapping paper and website are being phased in phases. The distribution center and head office are also being restyled in the new look and feel. The uniform look is and the first reactions from the management, employees, franchisees and consumers are very positive.

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