The value of logos

Logos are the cornerstone of brand recognition. They act as the face of your company, where a well -designed logo immediately transfers the right message and leaves a lasting impression. It ensures that your brand can distinguish itself in the midst of other players in the market. A strong logo can provide individuality, recognition and preference.

All types of logos

There are different types of logos, each with its own characteristics and applications. And every choice you make here has an impact on how your brand is observed. There are 7 different types of logos: abstract, mascot, icon, emblem, letter, word and combination logo.

Depending on your target group, goals and the application, certain types of logos can be more effective. For example, an emblem logo without a company name can be suitable for a well -known brand, while a word logo is accessible to new companies. Considering these factors helps to choose a suitable type of logo.

The meaning behind your logo

The power of a logo is not only in look , but also in the ability to tell a story. And behind every company name and every logo lies a story. Know why your company name and logo have been chosen and what values ​​they represent. A name and logo with meaning create a strong basis for your brand strategy .

Discover the unique power of your brand

In addition to the story behind your logo, it is important to have your brand story clear. What makes your brand unique? What do you promise to customers? And how do you distinguish yourself from competitors? By answering these questions you also know better what role your logo and visual identity can play in telling your brand story.

A logo as part of the visual identity

A visual identity includes more than just a logo. It is about the coherence of color use, typography, visual language and visual identity carriers. These elements together form the brand identity , which leaves an indelible impression with your target group.

• Use of color: Be aware that colors influence behavior and emotions. Each color evokes different emotions. In this way Red stands for love, blue for trust and green for nature. And so there are numerous examples.
• Typography: The font has a major influence on the perception of your brand. Just think of the difference between a thin classic font compared to a bold round font. A well -chosen font strengthens the message and readability.
• Images & Forms: Images speak louder than words. You can distinguish your brand with your own visual language. From recognizable photography to unique forms.
• Brand expressions: The power of a visual identity lies in the coherence of all the expressions that wear it. From your business premises to online advertisements. It is important that they form a consistent whole to maintain optimum recognisability.

Combine a logo and tagline

Have you ever thought about combining your logo with a pay-off? A logo in combination with your pay-off can add extra depth, meaning and recognisability to your brand expressions. It is crucial that both the logo and the pay-off work in harmony and connect with your identity, ambition and target group.

Use the correct 'Brand Assets'

Make sure that your brand expressions are positioned in the right way compared to competitors and match the needs of your customers. Some examples of brands with well -positioned 'Brand Assets' are the recognizable yellow 'M' by McDonald's, the powerful slogan 'Just do it' by Nike, and the characteristic blue of KLM. Even without context, these expressions immediately evoke associations with the brand.

Discover for your brand which 'brand assets' apply, ranging from logo and colors to texts and images. The use of the 'Distinctive Brand Asset Grid' of the Ehrenberg-Bass Insituue can help you make choices. Determine what characteristics of your brand you must avoid, test, invest or use.

The balance between renewal and preservation of recognisability

Do you have a well -known logo that has conquered its place in the heart of your target group? When you consider changes, it is essential to find the balance between renewal and preservation of recognisability. By subtly renewing instead of drastically changing, you maintain the recognition and attraction that your logo and visual identity have built up. Always be cautious with innovation.

Of course, a new positioning, merger or takeover can request a greater change in your logo and visual identity . The new logo then shows that your brand is ready for new ambitions, markets or target groups.

Make a lasting impression

The hidden power of logos lies in their ability to make a lasting impression on your potential customers. Logos go further than just visual recognisability; They wear the essence and values ​​of a brand. A well thought out logo and visual identity can evoke emotions, build trust and forge a strong bond with your target group. It is a crucial part in building a strong brand.

Untact the hidden power of your logo?

Do you want a redesign from your current logo or a completely new visual identity ? Together we create a logo and visual identity that add value to your brand and make an impact. Feel free to contact us for a non-binding consultation.