consistent and consistent: a brand foundation

Many companies just start sending. They want to go ahead! But in that enthusiasm they skip an important first step; Laying a solid foundation. This is the basis for a distinctive brand. Strong brands do not do non-binding , but are consistent and consistent in everything they do. It starts with a solid brand foundation with which your brand can move forward for years. Without this brand foundation, your brand has an unstable basis. This results in employees who cannot propagate what the company stands for and a lack of distinctive marketing towards new (and existing) customers.

A strong brand step by step

Before you start with construction and you first make a plan. What is your identity and look ? Who is your customer and how do you approach this? A solid brand foundation consists of a number of construction stones: brand positioning, brand identity , website and brand activation. It is important to give attention step by step to all these construction stones, so that the core of your company translates into all your expressions.

1. Brand positioning

The starting point is brand positioning. Who are you? What do you stand and go for? Why do customers have to choose for your organization? And how do you stand out among other players in your market? With a brand positioning you make sharp choices in which aspects of your brand you will communicate to your customer. This gives control to your internal organization and ensures that your brand stands out, is considered and ultimately chosen by the right target group. So you look at your identity, the playing field in which you go and the final core message.

2. brand identity

As soon as your positioning is clear, you can translate your brand identity into a suitable brand identity that appeals to your target group. This ensures individuality, recognition and sympathy. Repetition is the power here. One look : from color to typography and from logo to visual language. By fully aligning your brand identity to your DNA and ambition, it forms a reinforcing whole.

3. Website

Now that your positioning and look is concrete, you can get started with your website. The most important brand elements come together here. It tells the story of your brand and convinces customers to choose your organization. By developing a website with an optimal user experience, following design and appealing content you can distinguish yourself and achieve your goals.

4. Merk activation

If the brand positioning is clear, you have developed a suitable brand identity and a website that contributes to achieving your objectives, it is time for brand activation. With a brand activation plan you bring focus into your marketing activities and you come up with creative ideas to activate your brand at the target group. It ensures that you will spread the right message through the right resources to the right audience. This way you can find and bind your customers.