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Erik den Blaauwen
1. Lack of strategy
A website without a clear purpose and a focused strategy will not achieve his goals. Who are your target audiences, what are their needs, what are they looking for, and what actions do you expect on your website? Determine when your website is successful. What role does your website play in your overall marketing strategy? A strategy helps increase the success of your website.
2. Irrelevant content
A website without valuable content will not be successful. Visitors come to your site in search of information, solutions, or products. Ensure that your content is of high quality, relevant to your target audience, and addresses their needs. And importantly, ensure that the content is up-to-date. When it's not, the visitor leaves your website. Invest in the quality of all your website content. Not just your texts, but also photography, visuals, and videos.
3. Lack of focus on user experience
One of the main reasons why websites fail is poor user experience. If visitors have difficulty navigating, the website is slow, or if the content is not clear and valuable, they will quickly leave the site. Ensure a clear menu structure, clear URLs, intuitive navigation, and fast loading times to keep visitors engaged.
4. Technical issues
Technical issues can be frustrating for visitors and lead to lower engagement. Regularly check for broken links, ensure smooth operation on different browsers, and quickly fix errors. Tip: Google Search Console can be a valuable tool to ensure that your website functions well.
5. Lack of attention to SEO
A lack of visibility in search engines can hinder your website's growth. If your website is not well optimized for search engines, it will be difficult to attract organic traffic. Research relevant keywords, optimize your content, and ensure that your website is SEO-friendly. A website without organic traffic mainly relies on advertisements to attract traffic, which needs to be paid for per click or impression. When you stop paying for this, your traffic disappears as well. Therefore, diversifying across different channels is crucial for the long term.
6. Poor web design
An attractive, professional, and user-friendly web design is crucial. An outdated or unattractive design can undermine visitors' trust. They won't take your website seriously. Ensure that your web design aligns with your brand image. So that with the right colors, fonts, icons, photography, you ensure consistency and recognition. A common mistake is a design purely focused on lead generation. These are often cold, flat websites with striking buttons to prompt the visitor to take action quickly. Great for the short term, but you'll fail in the long run. Put your visitor first, not the desires of your sales team.
7. Inadequate security
Securing your website is essential to prevent attacks such as spam, data breaches, and malware. It starts with securing the server but also includes using a website firewall, implementing the right security headers, and having a solid backup strategy. Preventing a security breach is crucial for maintaining user trust and preventing disastrous consequences, such as data loss or even irreparable damage to your website. By continuously focusing on the security of your website, you invest in a reliable and secure online platform for both you and your users.
Prevent a failing website
Vandeez has all the expertise to prevent your website from failing. With a mix of brand strategists, creative designers, website developers, and content specialists, we can advise you on all aspects. Read more about our website services or contact us at:+31(0)15 - 20 28 020.
