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Erik den Blaauwen
Why clients want a new website
But soon it becomes clear that there's much more behind that question than our clients initially anticipated. And that’s not surprising. The digital world is changing rapidly, bringing uncertainty and a lack of knowledge. Uncertainty about their brand's position and ignorance about the journey needed to achieve the desired value and impact.
Recently, we wrote a blog titled '7 Reasons Why Websites Fail' and provided essential tips for a successful website. In this blog, I give you an insight into the most common reasons why clients want a new website. Do you recognize them?
1. The current content is outdated
An outdated website can deter visitors and give a negative impression of your company. Think of outdated services, an old-fashioned look, slow-loading pages, and malfunctioning forms. Many clients want a new website that fits their company today, aligns with their current ambitions, is visually appealing, and tells the right story to attract new target audiences.
2. Improved search engie visibility
Online visibility means that search engines nominate your website and rank it high in search results for specific keywords. The higher you rank, the more likely someone is to click on your website. The technology behind your website plays a significant role here, prompting many companies to consider a new website.
3. We are looking for new staff
Many companies are looking for personnel. They want to present their company in the right way to attract potential candidates. How do you stand out among competitors fishing in the same pool of candidates? First, you need to be found. You also need a compelling story; what do you offer new colleagues? Then, a good job description and the ability to apply. This is a key reason many clients approach us.
4. Starting a new business
A key reason to seek extra advice, including in Marketing. Do you have a clear vision of how to position your new business, what opportunities exist in the market, where your strengths lie, and thus your unique story? The desire for a website often leads to a call to Vandeez. We don’t just start with a website; we delve deeper and ensure a distinctive position in both appearance and narrative to create a professional and effective website for launching businesses and establishing brands.
5. Outdated technology or design
Many companies struggle with outdated technology and design on their website. They notice their site doesn’t work well on modern devices, loads slowly, and uses an old CMS that's hard to manage. Companies want a new website to utilize the latest technologies in a fresh, modern design.
6. Security issues
Older websites are often more vulnerable to hackers and malware attacks. A new website with the latest security measures can help protect the company’s and its customers' data from threats.
7. Difficult to manage
Older websites are often built on outdated platforms that are hard to maintain and update. This can lead to frustration and a poorly maintained website. Many companies rely on external parties for every small change. A new website with a user-friendly CMS makes it easy for companies to manage content themselves, allowing them to work faster and more efficiently.
Do you recognize these reasons?
Do you recognize the above pain points? We would love to discuss them with you. We listen to your challenges and think along with you to provide the right advice on the journey you can undertake to achieve the desired value and impact, both in the short and long term. This might be a website, but your needs might lie elsewhere. We will give you the right advice!
