We start with brand positioning, where we delve into the core of their story through strategic sessions and interviews with employees and clients. The mission "Making every floor accessible for everyone" and the promise "Certainty on every floor" reflect Van Deelen Liften's commitment to reliable elevator performance. With Van Deelen Liften as a partner, grandma effortlessly reaches the top floor, heavy groceries don't need to climb the stairs, and people always reach their destination worry-free. Van Deelen Liften sets itself apart through attention to detail and improved elevator performance.

The visual identity of Van Deelen Liften underwent a contemporary redesign while preserving the recognizable blue and red colors. The up and down arrows in the new logo symbolize both the movement of elevators and the dedication to elevate customer satisfaction to new heights. In addition to the logo and visual identity, photography has been refreshed, and various brand expressions have been realized.

The rebranding comes to life on the new website, where not only the right story is told to clients but also new talent is attracted. The website showcases what Van Deelen Liften stands for, provides insight into their services, and presents tangible results of their work. Potential clients are convinced of Van Deelen Liften's expertise, and potential employees see a personal family business where they would love to work.