The start of the process consisted of focusing the joint ambitions. Every entrepreneur brings in a unique background, expertise and strength, which contributes to a strong foundation. At the same time, the two companies each serve their specific target groups with various needs. Café Du Midi is a well -known and visible name in the region, loved as a place for food and drink. On the other hand, 'De Uylenburg', located on the back site, is less well -known and focuses on meetings and overnight stays.

Ambitions and brand identity

All outcomes of the strategic session are laid down in an ambition document, with the mission: "Extraordinary inspiration and amusing." In addition, the core values, target group and customer needs have been carefully mapped. This has led to a renewed, more modern design of the familiar logo of Café Du Midi. The recognizable colors and the logo have been retained because they are deep -rooted in the Delft region.

From two websites to one

The next step was to bring together the story and the services of both companies on one domain. This was achieved with a well thought out website design, optimum UX and inspiring content, aimed at all target groups. The aim was to let visitors experience the complete experience of the outside good. New, impressive photography was used to capture the unique atmosphere of the outside. The ultimate goal: having visitors reserve quickly and easily. Of het nu gaat om eten en drinken via de integratie met Guestplan, het boeken van een hotelkamer via een extern platform, of het aan faqs van een vergaderlocatie via een formulier met dynamische velden, alles is gebruiksvriendelijk ingericht.