Transfer quality and innovation of products PDI & Vandeez

Transfer quality and innovation of products online

Peter Dekker Installaties (PDI) is at the forefront worldwide when it comes to supplying qualitative and innovative screen installations for greenhouse horticulture. PDI was already in possession of a crazy corporate video, high-end photography and the brand strategy . What they missed was a central point where their corporate story was told. PDI was ready to take the next step with a new website.

client

Peter Dekker Installaties

services

Website brand activation

approach

With the new website, PDI also wanted to convey the quality and innovation of their company and products online to the target group. From this goal we first made different designs of the layout and structure of the website. It is important to look here at the ideal customer journey and needs of the target group.

Website as translation of the brand strategy and visual identity

In the chosen design we then translated the brand strategy and visual identity . When all parties were satisfied with the functional design, the website was developed in Techniek. The right texts are written in parallel and images are collected. The new website has been extensively tested for live.

result

PDI now has a dynamic website that acts as a starting point for all communication, both internally and externally. Within the website, the innovative products are highlighted on their own pages. Here the quality and innovation of PDI is well reflected in text, photography and video. We were then able to implement the style of the website in exhibition stands, campaigns and newsletters. The quality and innovation is no longer only visible in the work of PDI, but also in all marketing tools. Working on positioning never stands still and that is why we continue to build their brand together with PDI.

"PDI stands for 'Pure Quality'. The new website and campaigns are in line with this. "

Peter Dekker - Director

Peter Dekker - Director

About Peter Dekker Installaties

Peter Dekker Installaties (PDI) has been supplying screen installations to greenhouse horticulture since 1984. In the course of time they have gained fame in the field of quality, expertise, customer advice and innovations. PDI is a family business that believes in making top quality screen systems. They do this with a lot of passion, within Europe, but also the rest of the world.

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