Optimum Living originated from the vision that health goes beyond physical fitness. Samantha focuses on people who want more balance - physically and mentally. The challenge: how do we ensure that the brand really radiates this promise? And how do we move her target group?
From strategy to activation
In the first phase we developed the visual identity and website based on the strategy. At the end of 2024 we implemented a number of substantive optimisations, including SEO, better menu structure and new photography. But to really bring the brand to life, we started working on a content plan. We started mapping her buyer personas and the accompanying challenges, such as stress, intestinal complaints and weight loss. Based on this, we developed content themes and a content planning that not only provides structure, but also ensures recognisability and consistency in communication.
Personas with a face
To speak to her target group even better, we brought the personas to life with unique characters. These illustrative characters make it possible to visually translate the pain points and themes. The characters give Optimum Living their own face, literally and figuratively ..
Creation of resources
The visual translation of the visual identity was reflected in multiple means, all of which revolve around recognisability and activation. Social posts based on the themes: weight, stress and intestinal complaints and 3 postcards, which continues the recognizable style towards existing customers. All resources are in line with the new content strategy and strengthen the brand story.
