Oostlanddag: Vandeez believes in the power of local connection

Vandeez reinforces local connection

For 15 years, Oostlanddag has been the bustling heart of entrepreneurship and cooperation in the Oostland region, consisting of the municipalities of Lansingerland and Pijnacker-Nootdorp. When the organization asked us to strengthen their positioning, story, visual identity , website and social media approach, we were immediately enthusiastic. At Vandeez we strongly believe in the power of connection. This is why we are actively involved in various entrepreneurial associations, which offer entrepreneurs a platform to inspire and support each other in collaborations.

client

Oostlanddag

services

Brand positioning brand identity website

approach

The Oostlanddag started in 2010 as an ambitious initiative of local entrepreneurial associations and municipalities and has since grown into the largest entrepreneurial event in Lansingerland and Pijnacker-Nootdorp. For the 15th edition, we worked together with the organization on repositioning on the theme "Tomorrow is now" - a vision that also gives direction in the coming years.

Insight and brand story

After extensive conversations with the organizational team and involved parties, it turned out that the Oostlanddag is a crucial meeting place where innovative ideas arise, collaborations are strengthened, and new opportunities are created. This event symbolizes cooperation between local companies and the municipalities of Lansingerland and Pijnacker-Nootdorp. Based on these insights, we have developed a unique brand story that is implemented and recorded in all communication in the brand book .

visual identity Restyling and new website

The logo received a refreshment and we have re -defined the brand elements, such as colors, fonts and shapes. The photography is carefully tailored to the core values of the brand. In addition, we have critically analyzed and adjusted the existing website to meet the new objectives. The website is fully optimized for use on every device-mobile, tablet and desktop-and offers a user-friendly CMS, clear navigation structure, insight through Google Analytics, and conversion-oriented goals. The renewed website prepares the Oostlanddag for the future.

result

The tools for a successful event

With a solid brand foundation and all the necessary tools, the organization of the Oostlanddag is ready to organize successful events in the coming years. From a complete visual identity and user-friendly website to ready-made formats for LinkedIn posts, roll-up banners and press material-everything is ready for effective marketing and communication. Are you already there? Look at the website van de Oostlanddag for more information.

"The Oostlanddag is an event for, through and with entrepreneurs. Everything we do, from the location and decoration to the catering, is delivered or sponsored locally. It shows how powerful our region is when we work together."

Simone Roodenburg

Simone Roodenburg

About the Oostlanddag

Thursday, April 10, 2025, the largest entrepreneurial event in Oostland is planned: the Oostlanddag. For 15 years this day has been offering a unique place for gaining new insights, inspiration and cooperation. It is a tradition that brings entrepreneurs and governments from the region.

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