New brand foundation for MeerDeur

New brand foundament for leading doors producer and supplier

After the focus at MeerDeur in recent years was on developing their products and organization, it was now time to position their brand stronger in the market. Reason to call in Vandeez . Together with MeerDeur we started working on realizing a solid brand foundation.

client

MeerDeur

services

Brand positioning brand identity website

approach

Together with MeerDeur we have examined their business. We pulled them out of the issues of the day to jointly build a brand foundation through our proven approach: 1. Merk positioning, 2. Brand Identity , 3. Website.

New brand Fundament

With the brand positioning we went looking together for the deepest motivation of their target group and we determined MeerDeur to communicate even sharper towards the target group. We then create a powerful and recognizable brand identity with the restyling of their existing visual identity . With the realization of the new website, the new positioning and look became visible to the world. MeerDeur can realize their ambitions with the new brand foundation.

result

MeerDeur is positioned as a brand as the 'Masters in Doors'. They always know how to translate the needs of customers into doors and automation of maximum added value. More sustainability, performance, return and experience. Less maintenance, worries and costs. Customers can expect more at MeerDeur . With the realized brand foundation, consisting of a sharp brand positioning, recognizable brand identity and effective website, MeerDeur can continue to build on their strong brand. We are proud of the collaboration with MeerDeur and the rebranding of their brand.

"With the rebranding we can better propagate who we are, what we stand for and what we have to offer."

Mitchell van der Meer - Operational Manager

Mitchell van der Meer - Operational Manager

About MeerDeur

MeerDeur advises, designs, produces, assembles and maintains (automatic) doors for companies in various sectors. From agro to manufacturing industry and from utility to retail. With their brands MeerDeur®, Speeddoor® and Gatemaster®, they always have the best doors and door drives for every situation and wish.

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