Growing success for growers and trading partners KP Holland & Vandeez

Rebranding of breeders and producer of plants

The breeding, propagation and production of the most beautiful plants is in the genes at KP Holland. Because with their expertise from both the breeding and breeding of the products Spathiphyllum, Kalanchoe and Curcuma, they take a unique position within the market. To communicate this position and the power of KP Holland even more strongly, we have realized their brand foundation together with KP Holland.

client

KP Holland

services

Brand positioning brand identity website

approach

Together with KP Holland we have examined their business. We pulled them out of the issues of the day to jointly a brand foundation too construction and through our proven approach: 1. Merk positioning, 2. Brand Identity , 3. Website. Step by step we have put their brand more sharper towards the target group.

result

KP Holland always goes for 'Plant Excellence'. That is the brand promise that has been recorded with the new brand positioning and KP Holland interviews internationally. Within the product groups Spathiphyllum, Kalanchoe, Curcuma and Bemini they always go for the highest attainable. KP Holland's products only come on the market after they have proven themselves in stability, uniformity, shelf life and market potential. For example, growers and trading partners are assured that they have a leading range of plants.

Successful rebranding

The rebranding has not only strengthened brand positioning, but has also led to a restyling of the brand identity and a new website. With this, KP Holland has an even stronger brand foundation, with which they go for market leadership within their crops. With the rebranding, KP Holland now has an even stronger brand foundation with which they can determine their objectives. We look forward to the further growth and flowering of KP Holland.

"With the rebranding of KP Holland we have a solid foundation to go for market leadership within our crops."

Pim van der Knaap - Commercial Director

Pim van der Knaap - Commercial Director

About KP Holland

KP Holland is a globally operating player in the field of breeding, propagating and producing distinctive plant varieties within Spathiphyllum, Curcuma and Kalanchoe. They are also the grower of the Bemini brand, a green mini -plants mix. All KP Holland products have been developed with the latest techniques, intensively tested and they know exactly how the plant behaves in practice. KP Holland always goes for the highest attainable.

They went for

Intertoys

Ultimate store experience for new Intertoys stores

Intertoys
AHB Consultancy

New Brand launch: Always the best consultancy

AHB Consultancy
VARB

Grow with new positioning to 1,000 platform participants

VARB
Gerbera United

Translated the new story into a powerful positioning and brand identity

Gerbera United
More Facade Systems

Complete rebranding for conceptions

More Facade Systems
Uylenburg - Du Midi

Shared ambitions for Café du Midi and Buitengoed de Uylenburg

Uylenburg - Du Midi
Peter Dekker Installations

Transfer quality and innovation of products online

Peter Dekker Installations