Intertoys has around 200 stores in the Netherlands. In recent months, Intertoys has opened new stores in prime locations. These stores are being renovated to the latest Intertoys store concept, where the Intertoys brand experience is central. We are proud to contribute structurally to this effort. A new location is always visited by our creative team. At such times, we virtually 'see through the concrete' and visualize the new store in our minds. We take photos, measure, and sketch the first lines on the iPad. Despite the lack of lighting and walls often needing to be moved, we ensure that the visualization is evocative. We then proceed with the creative development of the project. We do this in co-creation with the store construction team and Stephan Buffing, Sales Director. Naturally, we keep the true Intertoys feeling in mind: Color, friendliness, fun. Consistency is key, which is why this brand appearance is carried through all channels: from the store, to wrapping paper, website, and social media. All of this is consolidated in a style guide and formula handbook.