Repositioning of architectural firm to achieve new ambition
In 2017 Jan Houweling approached us because his company Houweling Architecten was ready for a large restyling. Now, 5 years later, the objectives he had achieved and the company is ready for the next step. Houweling Architecten knows even better in which market and for whom they want to work. To achieve this ambition, they approached us again to reposition their business.
client
Houweling Architecten
services
Brand positioningbrand identitywebsite
approach
Together we examined their company. We pulled them out of the issues of the day to jointly build a brand foundation through our proven approach. During the brand positioning it became clear that it is not a clear architectural style that characterizes the agency, but optimally translating different customer needs. They design environments that improve the quality of life.
brand identity and Website
We have translated this brand positioning into a suitable brand identity and website that perfectly present values of Houweling Architecten . Finally, with a content plan we have given them insight into how the Houweling Architecten brand can be further activated.
result
The Houweling Architecten brand is ready to address their various target groups more specifically in the coming years. The expertise and the distinctive character of Houweling Architecten have been translated into their entire communication. With the realized brand foundation, potential clients know where the power of Houweling Architecten lies and that their designs exceed expectations.
“With the developed brand foundation we can also realize our renewed ambitions”
About Houweling Architecten
Houweling Architecten designs beautiful, sustainable buildings where people live, work or recreate optimally. The designs of Houweling Architecten exceed expectations and go for the WOW effect. In the designs of Houweling Architecten the wishes of clients form the design, the building and the atmosphere. In this way they create innovative concepts and designs that respond to the changing needs and challenges of our society.
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contact us
Erik den Blaauwen
operational manager
Every day we work on great projects: from local entrepreneurs to companies with international ambitions. We see companies grow because we let their brand shine again.
Wendy Groenewegen
brand strategist
That we can make visible impact for our clients makes me happy!
Dennis Damen
brand strategist
Very nice to bring out 'the gold' for so many organizations.
Christy van der Sman
owner
With our team we are your creative partner for the long term. Together we get things done. Each from his own expertise. Together we celebrate successes.
Sjoerd van Viegen
Art Director
Great concepts, new creations, enthusiastic clients, that is what makes me happy.
Mendy van der Hulst
designer
It is so cool that I see my designs on different websites, billboards and in advertisements.
Dennis de Baat
Digital Designer
We develop websites that our clients are proud of. It remains cool to think along and contribute to the growth of our clients.