Gerbera colours your day - colourful campaign against the winter blues

Coloured by Gerbera is the collective gerbera promotion in the Netherlands, aiming to promote gerberas internationally to florists, retailers, and wholesalers. Vandeez has been working as a strategic creative partner for the Coloured by Gerbera Foundation since 2017. Various campaigns are conducted annually to stimulate awareness and brand preference among different target audiences.

client

Coloured by Gerbera

services

brand activation

approach

On Blue Monday, January 15, the colourful winter campaign 'Gerbera colours your day' went live. With the message "Colour your day with gerbera!", we filled the internet with vibrant colours. The holidays are over, making way for long, dark days. Many people experience a winter dip during this time. What helps? The gerbera! To spread this message to as many people as possible, we utilized multiple channels. In addition to a strong online campaign targeting exporters and florists, we created an influencer campaign. The Instagram channels of Jenny Alvares (@jennyalvares), Elisah Jacobs (@interiorjunkiecom), and Leonie ter Veld (@lterveld) featured plenty of flowery content. The foundation of this new campaign is beautiful gerbera arrangements created by Sand en Spijker. The arrangements were photographed in an old farmhouse, showcasing the diversity in shape and colour and the possibilities to style your home. With eye-catching content shared through various channels, including an influencer campaign, we ensure relevance for all international target audiences. The visibility and brand preference for the gerbera will increase through this campaign.

result

A striking online campaign with colourful content that will generate reach among the relevant target audiences. The campaign is still ongoing, and we will soon share the results.

It's fantastic how, in addition to the online campaign aimed at exporters and florists, we can also reach consumers with the use of influencers'

W.P. van den Berg

W.P. van den Berg

About Coloured by Gerbera

Coloured by Gerbera is the collective of all 40 Dutch gerbera growers and breeders. They provide florists, wholesalers, and exporters with assortment information and inspiration. Through various campaigns and promotions, they put the gerbera on the international map.