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Gerbera colors your day - Colorful campaign against the winter dip

Coloured by Gerbera is the collective Gerberapromotie Nederland and aims to promote the Gerbera internationally towards florist, retail and wholesale. Since 2017, Vandeez has been working as a strategic creative partner for the Coloured by Gerbera Foundation. Every year there are various campaigns to stimulate the fame and brand preference among the various target groups. In early 2024, the 'Gerbera colors your day' campaign started.
client
Colored by gerbera
services
brand activation
approach
On Blue Monday January 15, the campaign 'Gerbera colors your day' went live.

Online and influencers campaign

The holidays are over and made way for long, dark days. As a result, many people suffer from a winter dip. What helps? The Gerbera! To make that message known to as many people as possible, we have focused on several channels. In addition to a strong online campaign towards exporters and florists, we have created an influencers campaign in collaboration with Bureau Hello Sparkle. On the Instagram channels of Jenny Alvares (@jennyalvares), Elisah Jacobs (@interiorjunkicom) and Leonie ter Veld (@Lterveld), there was plenty of flowery content to be admired.

beautiful photography

The basis of this new campaign is beautiful Gerbera packages. The arrangements have been photographed in an old farm. The diversity in shape and color and the possibilities to style your house with this come out beautifully.
result
A striking online campaign, with colorful content that will ensure range among the relevant target groups. The campaign is still running at the moment. We will share the results soon.
Bunch of flowers
Influencer campaign
Influencer campaign
different colors of gerberas
different colors of gerberas
'Fantastic how we manage to reach consumers in addition to the online campaign towards exporters and florists, also with the use of influencers'
WP van den Berg - Chairman
WP van den Berg - Chairman
Coffee table Gerbera
Colors Gerberas
yellow gerberas
Colors Gerberas
yellow gerberas
Get Gerberas in the house
About colored by Gerbera
Coloured by Gerbera is the collective of all 40 Dutch gerberatelers and breeders. They provide florist, wholesaler and exporter range information and inspiration. Through various campaigns and promotions they put the Gerbera on the international map.
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    Gerbera colors your day - Colorful campaign against the winter dip

    Colored by gerbera

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    Vandeez team photography

    Erik den Blaauwen

    operational manager
    Every day we work on great projects: from local entrepreneurs to companies with international ambitions. We see entrepreneurs grow because we let their brand shine again.

    Wendy Groenewegen

    brand strategist
    That we can make visible impact for our clients makes me happy!

    Dennis Damen

    brand strategist
    Very nice to bring out 'the gold' for so many organizations.

    Christy van der Sman

    owner
    With our team we are your creative partner for the long term. Together we get things done. Each from his own expertise. Together we celebrate successes.

    Sjoerd van Viegen

    Art Director
    Great concepts, new creations, enthusiastic clients, that is what makes me happy.

    Mendy van der Hulst

    designer
    It is so cool that I see my designs on different websites, billboards and in advertisements.

    Dennis de Baat

    Digital Designer
    We develop websites that our clients are proud of. It remains cool to think along and contribute to the growth of our clients.